A 40-year-old tea garden grows its own digital storefront
From phone orders to 24-hour automated operations — Wu Jue Tea × Terroir Digital
This isn't a hypothetical case study. Open taiwantea.store right now — every feature below is live.
The Starting Point
In Taixing Village, Meishan, Chiayi — a family of three running a high-mountain tea garden for 40 years. The tea is good, and longtime customers know it. But the other half of the business was stuck:
- •Orders confirmed one by one over phone calls and LINE messages — easy to miss when things got busy
- •Tea-garden experience bookings written on a desk calendar — double-bookings and mismatched cancellations during peak season
- •International customers wanted to buy tea, but language and payment barriers meant watching sales walk away
- •Search "Alishan tea" and their shop doesn't show up in the first three pages
What We Built
Online store + 3 payment gateways (credit card, PayPal, convenience store)
Domestic and international customers can order and pay directly — no more losing late-night orders
Experience booking system
Time slots, headcount, payment, and reminder emails — all automatic. The desk calendar is officially retired
Bilingual website
English-speaking customers get a proper English site, professionally translated — not machine-translated
Membership points program
Points earned on purchase, redeemable on the next one — a reason for customers to come back
AI search readiness
llms.txt, structured data, hreflang — beyond Google, making sure AI assistants understand this business too
Automated operations
Unpaid bookings auto-cancel, pending refunds auto-remind — the system looks after itself
Wu Jue Tea Today
- •Taking orders 24 hours a day: late-night and overseas orders are already paid by the time the owner wakes up
- •Zero double-bookings, zero missed bookings: cancellations and refunds follow rules and run automatically
- •500+ automated tests guard every update — new features get added without breaking what already works
Your business can run like this too.